The story begins with a band of bachelors Hamza and his widowers elders includes; his grandfather, father Hatim and paternal uncle Luqman; shifting to their new home in a small, lively colony called Prem Gali. The moment Hamza steps in the neighborhood, his eyes land on the pretty Joya, and in a clichéd-turn-of-events, she becomes love at first sight for him. Meanwhile, Joya and her family too are residents of Prem Gali, but are considered infamous and notorious due to the streak of failed marriage running in the household. From her grandmother Rahat, mother Shireen to her maternal aunt Musarrat; all have been divorced yet are empowered and emotional in their ways. There is also a loud and shrewd landlord, Haseena who rents her upper floor to Hamza and the men. While she also runs a marriage bureau, she has an unmarried daughter, Fariya who runs a beauty parlor inside their home.